A restored 1861 sea captain's house on the coast of Maine, family-run for three generations, with its own guest ledger dating back to the year it opened. This case study shows how a returning-guest campaign was built entirely on the inn's history and a sense of personal invitation, no itinerary, no day-by-day layout, just the writing.
What's Inside the PDF
The brief: the inn, its history, and its audience
Piece One — Welcome & Return Letter
Piece Two — Four-Part Email Sequence
Piece Three — Long-Form Editorial Placement
The thinking behind it: a full breakdown of why each line earns its place
