Case Study 003 — Luxury Real Estate

Larkspur Properties

The Somera Road Listing — A Complete Off-Market Campaign, Email Sequence, Listing Narrative & Circular

Piece: The Somera Road Listing · Concept case study, fictional brand

Larkspur Properties

The Somera Road Listing

A complete off-market campaign for a private $18,500,000 estate that was never publicly listed. This case study shows how discretion itself became the selling point, withholding the address and price until trust was already established.

What's Inside the PDF

  • The brief: the property, the seller's terms, and the audience

  • Piece One — Four-Part Email Sequence

  • Piece Two — Listing Narrative

  • Piece Three — Off-Market Circular

  • The thinking behind it: a full breakdown of why each line earns its place

Download the Full Case Study (PDF)
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